Pardot

Pardot is marketing automation software that integrates with your CRM solution, tracks prospects and provides tools for nurturing campaigns.

  • SugarCRM Integration:
  • Pardot integrates with your CRM Database.
  • By-Directionally Sync Leads
  • Prospect activity is imported into your CRM Database
  • Pull down options for closed loop opportunity data
  • Single sign in to open both Pardot and SugarCRM


E-Mail Marketing


Marketing and Sales teams can initiate e-mail blasts, drip marketing, auto responders and integrate with Outlook.

  • WYSIWYG e-mail editor helps you create professional e-mails
  • Automated Lead Nurturing
  • Dynamic content and scheduling help increase response rate
  • Built in e-mail authentication and compliance software

 


 

Lead Scoring


Prospects are automatically scored and graded helping you decide which prospect is the best fit for you

  • Sales Team sees only qualified leads
  • Grading customized for your business
  • Leads scored on common values
  • Leads graded using explicit formulas

 

 

Real-time Sales Alerts


Instantaneous alerts to your sales team about all significant prospect activity on your website.

  • LeadDeck sends real-time visitor and prospect activity
  • Pardot Mobile gives you real time access on your I-Phone
  • Reporting and daily digests of all activity on your website

 


 

Landing Pages

Drag and Drop pages and forms to build landing pages with an intuitive creation wizard.

  • Custom templates allow you to maintain brand consistency
  • Easily build professional forms and landing pages
  • Progressive profiling using custom fields capture prospect information
  • By allowing only corporate email addresses for quality leads

 


 

Search Features

Integrate Google AdWords with Pardot and maximize your paid search ROI by sending relevant information to prospects.

  • Site Searches launched within Pardot
  • Associate search queries with prospects
  • Natural searches track revenue
  • Calculate ROI through integration with Google AdWord

 

 

 

Automation

Automate your most common marketing and sales processes. Lead assignment, segmentation, and nurturing can all be automated within Pardot.

  • Build parameters to automate lead qualification
  • Assign leads to reps based on attributes
  • Automatically score and grade leads
  • Prospect activity is sent directly to your sales team

 

 

 

 

 

 

Social

Prospect Twitter, Facebook, LinkedIn and other social media activity can be accessed through social sharing widgets placed in e-mails, and reach can be expanded with bit.ly and custom short URLs.

  • Add social sharing widgets to email templates automatically
  • Bit.ly and custom short URLs help share business content
  • Social visitor and prospect source tracking
  • Search features profile prospect’s social media activity

 

 

Prospect Tracking and Analytics

Micro-web analytics track all prospect activity through a “Website Caller ID,” which helps measure campaign ROI.

  • Prospect touch points logged
  • Certain domains or IP addresses can be filtered from analytics
  • Host files and view prospect activities
  • Look up company information of anonymous visitors

 

Closed Loop ROI Reporting

Customized reports and charts make it easy to measure marketing and sales metrics.

  • Over 40 built in reports are included with every account
  • Customized graphs and reports can be built to track your KPIs
  • Schedule the e-mail of key reports at set intervals
  • CVS files can be exported for offline analysis

 

Connectors

Build bridges between all of your favorite tools.

 

  • Third party applications can be synced with Pardot
  • Pardot managed marketing channels
  • Prospect information from sources such as Jigsaw and LinkedIn·     
  • CRM integration allows for Pardot information to be housed inside your CRM